The translation of this poster is complicated; the most literal interpretation is “vodka is foe; drunk—defects.” Put another way: “work drunk, make junk.” The composition emphasizes the idea that working in a factory while drunk can result in the manufacture of faulty products (in this instance, a television that projects the image upside down). Televisions allowed the government to reach a wide Soviet audience through propaganda; they also served as status symbols for those who owned them—a broken one would represent an insult to both the owner and the state.