Milton Glaser advertises the low-budget satire The Virgin President with a cartoon-like image that comically encapsulates its main themes: after Fillard Milmore, the witless son of the U.S. president, succeeds his late father, his advisors attempt to exploit the situation. They plan to drop an atomic bomb on New York City and blame it on China in the hope that this will boost the stock market. This was the first original film released by New Line Cinema, founded in 1967 primarily as a distributor.