In 1912, Richard Norman, a white film producer, launched his career in the Midwest by creating “home talent” films, a format that featured local actors and crews. In the years that followed, he gradually stopped making films specifically for white audiences. In 1920, Norman officially moved to Jacksonville, Florida, where he founded Norman Film Manufacturing Company (eventually shortened to Norman Studios) and turned his attention to producing silent race films with all-Black casts specifically for Black audiences. He recognized both a business opportunity and a cultural need: there was a growing demand for films that showcased Black talent and offered what he considered to be a more accurate and more respectful representation of Black people. Motivated to combat the negative stereotypes perpetuated by films like The Birth of a Nation, Norman aimed to portray Black characters in a positive light while providing well-paying jobs for Black actors in the film industry. The Green Eyed Monster was Norman’s first race film. While it is considered a lost film, surviving material indicates that it was a comic drama about greed in the railroad industry and also featured a love triangle.