A follow up to the Safe Sex is Hot Sex series, Safer Sex is Hot Sex expanded the previous campaign’s reach and tone by shifting its language from “safe” to “safer.” It was produced as a collaboration between the Red Hot Organization and Design Industries Foundation Fighting AIDS (DIFFA), a nonprofit founded in 1984 by textile designer Patricia Green and Larry Pond, vice president of Stendig International (who died of AIDS-related complications in 1992), to mobilize the design industry in response to the AIDS crisis and the enormous impact it was having on people in the field. DIFFA helped fund early prevention initiatives like condom distribution and needle exchanges (a public health program for people who inject drugs to exchange used needles for sterile ones), and put the creative power of the design industry to work on fundraising, advocacy, and public health awareness. The activists and educators increasingly emphasized harm reduction—acknowledging that while no sex was risk free, individuals could protect themselves and others through informed, realistic choices. “Safer sex” offered clarity and acknowledged the value of a range of practices that could reduce harm in a rapidly changing informational landscape. Posted in clubs, within the public transit system, and in other urban spaces, the bilingual poster series implemented the sexy, editorial palette of fashion photography in campaigns about public and sexual health.