Rubbers Are Bringing Men Together Again
1986
Designer
Joseph Leonote III
Designer
Naakkve
DIMENSIONS
23 x 17 in. (58.4 x 43.2 cm)
OBJECT NUMBER
PH.2025.189
COUNTRY OF ORIGIN
United States
CREDIT LINE
Poster House Permanent Collection
KEYWORDS
Health and Safety, HIV/AIDS, LGBTQ+, Man, Nude, Political, Sex

Produced by Gay Men’s Health Crisis (GMHC), this poster marked an early moment in sex-positive AIDS education. Rather than warning against sex, it framed condoms as instruments of connection and protection—reclaiming eroticism and care at a time when fear and misinformation dominated public messaging. GMHC was founded in 1982 in the apartment of famed playwright and activist Larry Kramer as a volunteer-run hotline and support service for people affected by a mysterious new illness. It quickly evolved into the country’s largest AIDS organization, providing counseling, legal aid, medical referrals, and public outreach. Its early messaging stood apart from institutional fear tactics, offering compassion and practical tools in a moment of crisis. GMHC’s service-oriented approach was not without critics. Activists like Michael Callen and Richard Berkowitz saw the organization as a mouthpiece for the larger medical establishment and argued that people with AIDS were being treated as passive clients, not as leaders. Their 1983 pamphlet How to Have Sex in an Epidemic helped define an alternative vision: one rooted in autonomy, peer education, and self-determination. This poster reflects a time when community protection was being reimagined—and debated—on the ground.

For inquiries about image licensing, please contact collections@posterhouse.org.

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