Milton Glaser, who died in 2020, was one of the preeminent American graphic designers of his day. In 1954, he founded the revolutionary Pushpin Studios in New York with Seymour Chwast, Reynold Ruffins, and Edward Sorel. In 1968, he founded New York Magazine with Clay Felker. The year before he produced this poster, he had founded his own firm, Milton Glaser, Inc. As the information printed at the lower margin of the poster indicates, Milton Glaser was one of several distinguished designers, architects and engineers commissioned by the British Hartley Reece and Company to produce posters promoting Rotring micronorm technical drawing pens and inks. Glaser’s ambitious, detailed surreal design both draws the eye and demonstrates the precision and the range of tonal effects that can be achieved with these products. Rotring had been founded in Germany in 1928 and introduced the mircronom pens in 1968.