Founded in 1983 in New York City, the AIDS Resource Center (later renamed Bailey House) was one of the first organizations to offer supportive housing for people living with HIV/AIDS, becoming a lifeline for marginally housed people in crisis due to the epidemic. Its holistic model of care, combining housing, health services, and advocacy became a national blueprint during the AIDS crisis. Hosted annually near Valentine’s Day, Open Your Heart began in 1989 as a community-driven fundraiser initiated by the Union Square Community Coalition. It featured a wide array of auction items—from artwork and designer furnishings to fashion, entertainment experiences, and signed memorabilia—all donated to raise funds for Bailey House’s supportive-housing programs. This iteration of the event, held on February 13, 1995, at the Puck Building, reflected its growing profile, attracting guests from the design and theater communities, including Broadway supporters and emerging fashion-industry donors. Past honorary chairs included Susan Sarandon, and the ongoing attendance of high-profile guests like Cindy Crawford and Ashley Judd during the late 1990s points to its continuing cultural and philanthropic prominence. This poster, featuring an image by renowned photographer Frank Ockenfels, promotes the seventh annual Open Your Heart benefit auction. Collaborations like this one were central to a broader activist strategy that used design, celebrity, and symbolic imagery to shift narratives, humanize the epidemic, and build solidarity through art.