Olivetti, the Italian manufacturer of typewriters (and later calculators and computers), had been founded in 1908 by Camillo Olivetti; during the 1950s, the company was developed by his son Adriano who introduced cutting-edge design not only to its typewriters but also to its advertising campaigns. Olivetti’s posters by designers like Giovanni Pintori soon began to win design awards and feature in international exhibitions. In Milton Glaser’s first poster for Olivetti, created in 1968, he promoted the company’s red Valentine typewriter by star designer Ettore Sottsass; it was the beginning of a fruitful collaboration with the firm. After graduating from the Cooper Union School of Art in New York, Glaser had gone to the Academy of Fine Arts in Bologna, developing an aesthetic sensibility that enabled him to work with Italian companies and institutions throughout his career. This poster advertises the Olivetti Quaderno 33, an early laptop that was smaller (about the same size as an A5 sheet of paper) and lighter (weighing about one kilo) than its competitors and introduced in 1993 as an upgrade to the original version, launched the year before. This design, dominated by a three-dimensional letter Q on the floor of a tiled room, alludes to the spare Surrealism of Italian artists like Giorgio de Chirico while asserting the radical technological innovations represented by this Italian product.