Ashley Richards originally designed the central turtle motif in this poster as a logo for a Native affinity group at the University of California, Los Angeles. When the organization decided not to use the motif, Richards and Ryan Red Corn expanded upon it, incorporating it in a poster that celebrates the idea of creating a better world. This updated composition features a turtle swimming through space, a direct reference to the creation story shared by some Northeastern Woodlands Native tribes in which a giant turtle’s back becomes the foundation for Turtle Island—now known as North America—after Sky Woman, a celestial being, falls from the heavens. To assist her, animals dove into the water to bring up mud that she then spread on the turtle’s back to make the land, from which sprang all living things. Red Corn and Richards translate this ancient story into contemporary graphic language, including traditional Osage ribbonwork patterns alongside imagery that carries distinct meanings across tribal traditions but that speaks collectively to interconnection, guidance, and balance. When combined, these symbols echo the original creation myth while asking the viewer to imagine a future in which all living things work together to build and care for a better world. Buffalo Nickel Creative is an Indigenous-owned creative agency founded by Ryan Red Corn and based in Pawhuska, Oklahoma, on the Osage Nation Reservation. The studio operates as both a full-service advertising agency and as a film production company, with clients including Nike, the National Museum of the American Indian, and Paramount. The poster was created, displayed, and distributed on the reservation as part of the studio’s broader mission to generate positive, empowering imagery for Native communities—work that Red Corn describes as “social maintenance” through design.