Just Enough is More/The Graphic Design of Milton Glaser
2006
Designer
Milton Glaser
DIMENSIONS
28 1/2 x 17 1/4 in. (72.4 x 43.8 cm)
OBJECT NUMBER
PH.2025.1497
COUNTRY OF ORIGIN
United States
CREDIT LINE
Gift of Mirko Ilić
KEYWORDS
College, Design, Education, Entertainment, Lecture, Typography

Glaser created this poster for a 2006 exhibition of around one hundred pieces of his work at Brigham Young University Museum of Art in Provo, Utah, titled Just Enough is More. According to the museum’s press release, this was based on Glaser’s own phrase: “Being a child of modernism, I have heard this mantra all my life: Less is more… One morning upon awakening I realized that it was total nonsense, it is an absurd proposition and [is] also fairly meaningless. I have an alternative to the proposition that I believe is more appropriate: ‘Just enough is more.’” The pattern of scattered red cards bearing the letters of Glaser’s name provides glimpses of a multicolored ground that is intended as a lesson in the interaction of colors. The gray in the upper register, for example, recedes while the yellow in the lower register projects.

For inquiries about image licensing, please contact collections@posterhouse.org.

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