This poster advertises the AIDS-themed issue of Colors, the global magazine launched by fashion giant Benetton in 1991. Designed at Fabrica, Benetton’s in-house communications lab, Colors was distributed in more than 40 countries and printed in multiple languages. Its mission was radical for a corporate publication: to merge youth culture, global media, and social commentary using the language of advertising to provoke public debate. While Benetton’s approach was often criticized as exploitative, Colors broke with the sanitized language of public health to challenge power and politicize beauty. Its use of shock was strategic: to force viewers to see what was being ignored—race, sexuality, death, and state failure. In the context of New York’s activist poster culture, Colors stood at a strange intersection, with corporate money funding the kind of visibility ACT UP had fought for years to achieve. This poster is one of the most famous designs created by Benetton during the 1990s, featuring an altered photograph of President Ronald Reagan covered in the type of skin lesions often seen on advanced-stage AIDS victims. As Reagan was frequently criticized for ignoring the AIDS crisis, such a composition was an irreverent and pointed image that marked the former president with the disease he had failed to meaningfully address. The lower-left corner shows a logo with a red hand flipping off AIDS and the president’s inaction.