Seymour Chwast cofounded Push Pin Studios with Milton Glaser in 1954 (it was renamed The Pushpin Group in 1985 with Chwast as director). His subversive, humorous graphic work incorporates an unusually wide range of techniques and reflects the influence of both contemporary culture and historic styles of illustration from the 19th and 20th centuries. Chwast’s poster urging women to get a pap smear was part of a 1974 campaign by the American Cancer Society and was one of several he designed for the organization during this decade. His illustration of a joyful, modern Black woman with hippie flowers in her hair beneath the word “Alive!” asserts the importance of the test for all women. According to the American Cancer Society, the death rate from cervical cancer has dropped by more than half since the mid-1970s due to campaigns like this one but death rates for Black and Native American women remain about 65 percent higher than those for white women.