Produced by the New York City Department of Health, this poster marks a shift in public health strategy as the city sought to address the broader epidemic of HIV transmission through intravenous drug use among heterosexual couples. It features a syringe filled with a red couple made out of blood producing a fetus, framing AIDS primarily as a danger to families and unborn children. The slogan “Don’t Pass It On” further links drug use, sex, and reproductive risk through the visual language of contamination and blame.