This poster is both a visual parody and a political indictment. By mimicking corporate branding and attaching the trademark symbol after the word “AIDS,” it accuses pharmaceutical companies and the federal government of turning mass death into a money-making opportunity. As ACT UP gained momentum, its focus expanded beyond symbolic protest to economic justice. This poster emerged during its campaign against pharmaceutical profiteering, particularly the pricing of AZT (the first pharmaceutical treatment for HIV/AIDS that showed clinical benefit) by Burroughs Wellcome, which cost $10,000 per year (approximately $28,000 today). While AZT offered some therapeutic hope, activists decried the lack of access, the design of the drug trial that excluded early-stage patients, and the government’s slow approval process for other potentially life-saving drugs that treated the myriad infections to which those with AIDS were vulnerable. This poster stems from ACT UP’s drug-access agenda, demanding affordable medications, faster drug approvals, and the inclusion of people with AIDS in every stage of decision-making. It reflects a foundational insight of the community AIDS response—that AIDS was not only a public health crisis but also a crisis of capitalism, bureaucracy, and political will. Profit, they argued, was being prioritized over people. In contrast to the soft messaging of city and federal agencies, this was capitalism called to account.