By 1987, GMHC had become a powerful institution in the world of AIDS advocacy—professionalized, well funded, and widely respected by city and state agencies responding to the epidemic. Inside and outside the organization, however, tensions were rising. GMHC worked closely with city agencies like the NYC Department of Health to deliver public education campaigns, train service providers, and administer city-funded care programs. This collaboration brought vital resources but also sparked internal debate about the risks of aligning too closely with slow-moving or indifferent institutions. Nevertheless, community organizations leveraged this type of access to official institutions to demand structural change, tapping into professional relationships to shape policy while continuing to organize protests, lawsuits, and direct actions. This poster’s bilingual slogan and casual tone signal GMHC’s effort to broaden its reach beyond white, English-speaking gay men. The design showcases condoms as accessible, unthreatening tools that are part of daily life. The composition also highlights GMHC’s still-crucial infrastructure, including its groundbreaking AIDS hotline, which by 1987 had answered tens of thousands of calls. This same year, Larry Kramer, who helped found GMHC, publicly denounced the organization’s reluctance to confront power. His speech on March 10 at the Gay and Lesbian Community Center in the West Village catalyzed the founding of the AIDS Coalition to Unleash Power (ACT UP), ushering in a new era of AIDS activism—one defined by confrontation, civil disobedience, and a forceful demand for systemic change.