This poster promotes the annual Puerto Rican crafts fair that helped reinforce both local traditions and national identity. This was achieved by creating a viable market supported by the Institute of Puerto Rican Culture and through the teaching of these craft techniques from one generation to the next. Created by the layering of five colors through silkscreen, the composition features a field of paper flowers—a common heritage craft in Puerto Rico. The advertising text echoes the shape of the various petals, while in the upper left, Lorenzo Homar’s signature is hidden within the folds of a flower.