Fannie Hurst’s 1933 novel Imitation of Life tells the story of two single mothers (one Black, one white) who raise their daughters together and start a waffle business. The book deals with many race-related topics, including racial passing (the ability or desire of a person to “pass” for another race, typically white). It was adapted by Universal Pictures into two successful movies of the same name, one in 1934 (rereleased in 1949) and a remake in 1959. States throughout the country reinforced miscegenation and segregation laws, upholding the idea that Black and white people should neither share space nor form romantic relationships. Hurst, a lifelong supporter of civil rights, contributed to the discussion in her book focusing on a light-skinned daughter who is aware of her Black identity but resents it and, in turn, her Black mother. Posters for both the original 1934 film and the rerelease (like this one) typically center the white characters, especially the star Claudette Colbert. This design, however, gives prominence to Black actresses Louise Beaver and Fredi Washington, suggesting that it promotes a screening specifically intended for Black theaters.
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