Also issued by America Responds to AIDS (ARTA), this poster challenges the idea that HIV has a “look.” Its message is direct: anyone can have HIV, and assumptions based on race, gender, or appearance are both inaccurate and dangerous. This campaign marked a shift in federal messaging; it now began to prioritize education and inclusion over fear. This updated tone came with its own contradictions, displaying diversity without context. While aiming to reduce stigma, the campaign still avoided naming the communities most impacted by the epidemic. Posters like this one circulated in public transit and clinics across the country but rarely addressed gay sex, harm-reduction strategies, or the structural inequalities that drove infection rates. It also failed to reflect the lived realities of those most affected, most especially Black, Latino, and Asian members of the gay community and those who had sexual or drug practices that put them at high risk for HIV infection. Activists criticized the federal approach of the early 1990s as too little, too late. Compared to community-generated materials that focused on empowerment, posters like this one were aimed at a mass audience and presented information in a way that conservative viewers would find relatively inoffensive. By choosing not to talk directly to the most impacted communities, they flattened the story of AIDS, helping to normalize the disease in public discourse but often failing to reach those who needed the message most.