This poster promoting Charles Evers’s 1971 campaign for the governorship of Mississippi is based on a photograph of the candidate, then the first Black mayor of the biracial town of Fayette, Mississippi, and a well-known civil rights activist. Like the other poster for this campaign, it emphasizes that Evers’s color is not the most important thing about him, and that he represents everyone. Evers gained 22 percent of the vote in this election, losing to Democratic Bill Waller. In 1978, Evers ran as an independent for the U.S. Senate but came in third.