This is the first poster that Lorenzo Homar designed at DIVEDCO, an organization formed in Puerto Rico in 1949 with the goal of social reform. It was created in collaboration with Irene Delano, with typography by Luis Padial (later, Homar would handle the typography on all his posters himself). Printed in four colors, it advertises the Puerto Rican film Los Peloteros (The Baseball Players) and draws heavily on the realist style of Ben Shahn, an American artist admired by both Homar and Delano. Directed by Ukrainian photographer and designer Jack Delano, the movie tells the story of how a group of underprivileged boys devise a plan to obtain uniforms for their baseball team, stressing the theme of community action. The director had previously worked as a documentary photographer for the WPA but permanently settled in Puerto Rico in 1946. His wife Irene worked for DIVEDCO, and often hired her husband to compose scores for films produced by the organization. Seven thousand copies of this poster were printed. The long, narrow format made it easy to attach to trees and utility poles as well as to walls. In the yellow band in the lower register of the poster, blank spaces follow the words “véala” (see it), “dia” (day), and “hora” (time) to allow local theaters to insert their particular information. In rural neighborhoods, entertainment options were limited and therefore entire communities would turn out to see a single film when it arrived in their area. The government leveraged this demand by touring movies like this one that reflected its values.