This poster announces a five-hour dance-a-thon at the Javits Center in New York City. Organized by Gay Men’s Health Crisis, the event combined dancing with direct fundraising and community mobilization. Sponsored by radio station HOT 97 and the David Geffen Foundation, the AIDS Dance-A-Thon signaled growing support from both mainstream media and high-profile philanthropy. For HOT 97, a leading commercial station targeting youth and hip-hop audiences, the sponsorship marked a public alignment with AIDS awareness that challenged the genre’s frequent associations with homophobia. The Geffen Foundation—founded by music and film mogul David Geffen who had publicly come out as gay the previous year—was part of a broader shift in celebrity philanthropy toward openly supporting gay and AIDS causes.